Job Description

Role: Marketing Analytics & Reporting Specialist

Duration: Part Time 20 hours / week

Location: Remote (Philly, Somerville, NJ or St Petersburg FL)

About the Role:

We are seeking a data-driven Marketing Analytics & Reporting Specialist to join our growing marketing team. In this role, you will leverage advanced tools and methodologies to collect, analyze, and visualize data across digital marketing channels. You'll play a key part in transforming raw data into actionable insights that drive strategic decisions across campaigns, SEO, user behavior, and conversion optimization.

• A marketing data specialist with strong SQL/Python skills to extract, clean, and analyze large datasets across CRM, web, and advertising platforms, turning insights into reports and dashboards (Power BI, Tableau, Looker).
• An analytics professional experienced in SEO/site audits, user behavior tracking (HotJar, etc.), and CRO/UX insights to drive optimization across digital channels.
• A communicator who can translate complex data into clear, actionable recommendations, automate reporting, and deliver performance summaries, forecasts, and ROI analysis for marketing stakeholders.

Key Responsibilities:

• Develop and maintain dashboards and reports in Power BI, Tableau, or Looker to track KPIs across marketing campaigns.

• Use SQL and Python to extract, clean, and analyze large data sets from multiple sources (CRM, website, advertising platforms, etc.).
• Perform SEO and site health audits using tools like Screaming Frog and ZipTie, identifying opportunities to improve organic visibility.
• Monitor user behavior through tools like HotJar to derive UX/CRO insights and recommend optimizations.
• Collaborate with cross-functional teams to identify measurement needs and implement tracking solutions.
• Build and maintain LookML models and explore layers for scalable self-service reporting in Looker.
• Deliver regular performance summaries, forecasting models, and ROI analyses to marketing stakeholders.
• Automate recurring reporting processes to streamline delivery and ensure data consistency.
• Translate complex data findings into clear, visual presentations and actionable recommendations.

Qualifications:

• Bachelor's degree in Marketing, Data Analytics, Computer Science, or related field.
• 3+ years of experience in marketing analytics, business intelligence, or data reporting roles.
• Proficiency in SQL and Python for data manipulation and analysis.
• Experience with BI tools such as Power BI, Tableau, or Looker (LookML experience strongly preferred).
• Strong understanding of web analytics and SEO tools including Screaming Frog, ZipTie, Google Analytics, and Search Console.
• Experience with behavioral analysis tools like HotJar or similar (e.g., Crazy Egg, FullStory).
• Solid understanding of marketing funnels, attribution models, and digital campaign tracking.
• Excellent communication skills with the ability to explain data insights to non-technical stakeholders.

Nice to Have:

• Experience with A/B testing frameworks and CRO tools.
• Familiarity with data warehousing platforms (BigQuery, Snowflake, Redshift).
• Certification in Google Analytics, Looker, or Power BI.

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